Viral

Handboek voor de Popmuzikant Viral
To promote the Handboek voor de Popmuzikant/Musicians Guide website Elastique produced an online viral video.

Elastique created a tool in which unknown musicians could fill in their name and upload their own music, which we used to create a personalized videoclip in which they were hailed as Holland’s next big popstars with fans like Racoon, Giovanca and Moke, who danced to their music (at the actual tempo of the uploaded music!) and had tattoo’s and shirts with the bands/artist’s name.

The users could fool their fans or bandmembers with this personalized videoclip by sending them an email. This email had a link to a YouTube-like page with personalized comments. After the videoclip ended, the user was automatically redirected to the Handboek voor de Popmuzikant/Musicians Guide website, where he/she could make a personalized videoclip of their own.